The question of what constitutes art in the digital age is a complex and multifaceted topic that occupies artists, critics, and the public alike. A example of this discourse is the use of Instagram as an artistic medium. Artists like Jakob Wlodarczyk use the platform not only to present their works but also to transform their Instagram account into a work of art itself. This approach raises fundamental questions about the role of social media in art, the interaction between artist and audience, and the marketing and critique of art in the digital space.
The described artwork, a digital artist’s journal with over 70 posts, represents an ongoing series that deals with a wide range of topics – from cultural and philosophical questions to artistic reflections and societal observations. The combination of image and text in the posts is reminiscent of emblem art from the 16th century, which also emerged in the context of a new technology – the printing press. This parallel illustrates how new technologies repeatedly give rise to new forms of artistic expression and how artists utilize them to reflect upon and comment on current issues.
A central element of Instagram art is the interactivity that the medium enables. Likes, comments, and shares are not only expressions of appreciation but also part of the artistic process. They influence the perception and interpretation of the work and create a new form of participation that goes beyond the traditional viewing of art. The artist must consider this dynamic and incorporate it into their artistic conception. The interaction with the audience thus becomes an integral part of the artwork, which is constantly evolving through the feedback and reactions of the viewers.
The reception situation of Instagram art differs fundamentally from traditional art forms. Instagram art is not viewed in museums or galleries but is consumed in everyday life – on the bus, in bed, at work. This immediate availability and the private reception situation create a new closeness between artist and audience, but also pose new challenges. How can art be perceived and reflected upon in this fleeting context when it is on the other side constantly surrounded by other content and distractions?
The marketing and reach of art on Instagram are closely linked to the platform’s mechanisms. Likes, followers, and algorithms determine the visibility and success of an artist. This raises questions about the independence of art in the digital space. Is art on Instagram always subject to the mechanisms of the market and attention, or can it escape them and maintain a critical stance?
The description of the artwork as a „digital artist’s journal“ points to the personal and reflective dimension of the work. In their posts, the artist processes not only societal issues but also their own experiences, thoughts, and emotions. This subjectivity and authenticity are characteristic of many forms of Instagram art and contribute to the identification and engagement of the audience. Viewers can find themselves reflected in the posts, mirror their own experiences, and discover new perspectives.
The artist’s deliberate decision not to commit to a definitive description of the artwork emphasizes the ongoing and evolving nature of the project. The invitation to visit the artist’s account and form one’s own impression underscores the importance of individual interpretation and the democratization of art criticism that Instagram facilitates. Every user is empowered to engage with the art, to like, comment, or even message the artist directly, creating a dialogue that transcends traditional boundaries between artist and audience.
The question of defining art on Instagram remains open and will certainly continue to be debated. However, the described artwork demonstrates that Instagram can be more than just a platform for selfies and advertising. It can be a space for artistic experimentation, critical reflection, and exchange with a broad audience. The boundaries between art and everyday life are blurring, and new forms of participation and interaction are emerging.
Instagram art challenges us to rethink our notions of art and explore new avenues of artistic production and reception. It shows that art in the digital age does not only take place in museums and galleries but also in our smartphones and social networks. It is a mirror of our time, an expression of our culture, and a testament to our creativity. By engaging with Instagram art, we can gain new perspectives on our world and understand ourselves as part of a global artistic dialogue.